Hayato is a family-owned, pan-Asian market on Fremont Blvd in Seaside, CA — open 7 days a week (hours vary by day), with 10% off for students, seniors, and military.
Hayato Asian Market & More is a family-owned Asian market at 1872 Fremont Blvd in Seaside, California, open 7 days a week (hours vary by day). We carry snacks, drinks, instant noodles, pantry staples, and unique finds from Japan, Korea, China, Southeast Asia, the Middle East, West Asia, and beyond — all under one roof on the Monterey Peninsula.
How Hayato got started
Hayato started as a small Japanese goods shop when we first opened in October 2023 on Fremont Boulevard. Our customers taught us something beautiful: the Monterey Peninsula was hungry for all of Asia, not just one corner of it. So we grew. Today, Hayato is a proudly pan-Asian market carrying snacks, drinks, noodles, pantry staples, and unique finds from Japan, Korea, China, Thailand, the Philippines, Vietnam, and beyond.
Most recently, we've extended our offering further west — into Middle Eastern and West Asian spices, grains, dates, tea, halal-friendly items, and specialty ingredients. It's another step toward bringing global Asian flavors to Seaside.
We're a family-owned business, and every product on our shelves is something we've personally chosen — often something we grew up eating, drinking, or giving as gifts. More than a market, Hayato is a community gathering spot for curious foodies, homesick expats, anime fans, adventurous families, and anyone who believes a great snack can brighten your whole day.
What's on the shelves
Our shelves are organized around a few main categories, and we're always adding new products:
- Asian snacks & sweets — Pocky, mochi, shrimp chips, dried mango, White Rabbit candy, and treats from Japan, Korea, China, Thailand, and the Philippines.
- Instant noodles & ramen — Buldak fire noodles, Shin Ramyun, Indomie, Nissin, Samyang, and artisan tonkotsu, with over 50 varieties in every spice level.
- Beverages & drinks — Ramune, Calpis, Thai iced tea kits, Japanese matcha, Korean banana milk, aloe vera drinks, and fruit sodas.
- Pantry & cooking essentials — soy sauce, gochujang, miso paste, sriracha, fish sauce, rice, nori, Hondashi stock, and curry roux.
- Kawaii goods & gifts — stationery, plushies, keychains, figurines, and novelty items.
- Beauty & self-care — K-beauty sheet masks, Japanese skincare, lip tints, and sunscreens.
- Middle Eastern & West Asian pantry — spices, grains, dates, tea, halal-friendly items, and specialty ingredients.
See the full rundown on our What We Carry page.
Visiting Hayato
Free parking is available in the lot directly in front of the store, with additional street parking along Fremont Blvd. We're located between Broadway Ave and Noche Buena St in Seaside, easily accessible from Highway 1. Full directions and hours are on our Visit Us page.
Students, seniors (60+), and military receive 10% off with valid ID.
Customers have told us things like: "Great selection of Asian snacks and instant noodles! Found Buldak ramen flavors I couldn't get anywhere else on the peninsula," and "Such a cute and organized little shop. The owners are super friendly and always happy to chat about what's new in stock."
Frequently asked questions
What are Hayato's hours?
We're open 7 days a week, with hours varying by day. See our Visit Us page for the full weekly schedule.
Where is Hayato located?
Hayato is at 1872 Fremont Blvd, Seaside, CA 93955, between Broadway Ave and Noche Buena St, just off Highway 1.
Is there parking?
Yes — free parking is available in the lot directly in front of the store, with additional street parking along Fremont Blvd.
Does Hayato offer any discounts?
Yes — students, seniors (60+), and military receive 10% off their purchase with valid ID.
Does Hayato only carry Japanese products?
No. We started as a Japanese goods shop in October 2023 and have since grown into a pan-Asian market carrying products from Japan, Korea, China, Thailand, the Philippines, Vietnam, the Middle East, West Asia, and beyond.
Ready to visit? Get directions and contact details or browse what we carry before you come in.
